Social Media Marketing (SMM)

Social Media Marketing

social media marketing word cloud

Social Media Marketing can be the one thing that pushes your company over the top.  It is my job to do the pushing.  In fact I am an experienced experts with real-world experience in helping my clients achieve their marketing communications goals.

P.K. Williams Web Design incorporates SMM into the web design process. Once a website is developed the work does not stop. That’s when SEO and SMM work together to accomplish company goals. P.K. Williams Web Design is a full-service internet company – whatever my clients need online, I can provide. My focus isn’t on selling services , asking them to put money into strategies that don’t work. It’s working closely my clients to help them achieve their business goals. I offer a plan using social media marketing services that including strategy, implementation, and training. I teach my clients how to use social media, how to define their plan of action and select tactics, and how to measure their SROI (social return on investment). There are a lot of companies out there who will offer to help you design and implement a full-fledged SMM campaign – but I’m proud of being recognized as one of the few that actually works hand and hand with my clients to achieve their goals.


What is Social Media Marketing?

social media marketing platforms

I’d define social media marketing like this : To increase sales by promoting a product or service via social media platforms like
Facebook, Google+, Twitter, LinkedIn, Pinterest, Instagram and others, using a range of marketing communications tools and techniques.

Let’s take a quick look at traditional marketing vs. social media marketing.


Traditional Marketing

Dominate the Market!
Shout Out Loud
Me, Me, Me
PUSH the Product or Service
Nurture “Leads”

Social Media Marketing

Create a Social Media Community within the Market
Listen, and then Whisper
Us, Us, Us
PULL in People with your Message/Story
Word of Mouth Social Marketing
Nurture Relationships

Many of the tools used in traditional marketing – advertising, public relations, content marketing, contests and promotions – are also used in social media marketing. The difference is that social media marketing requires a change in focus and attitude that has proven very difficult for some agencies to learn. It’s why hiring an company built from the ground up to maximize your social media results makes sense: I can guide you through the rapidly changing landscape, and help you avoid costly mistakes while you get the results you want.


Why Bother with Social Media Marketing?


Social media gives business owners powerful tools for reaching thousands of prospects and clients at the click of a mouse. However, you need a strong business strategy and knowledge of online marketing before these tools will deliver measurable return on investment.

I build the metrics and measurement analytics in to my SMM campaigns from the beginning – so you’ll know how to measure the results you get before you spend a dollar on social media marketing. Collecting the right data, and analyzing it with a view towards long-term success, is just part of the strong business mind-set I bring to every client project.

To that end, I will help you figure out:

  • What exactly am I trying to accomplish with social media and why?
  • What are the most pressing challenges that prospective and current customers face, and how can I help them overcome these?
  • What are the most effective delivery tools for my messages?
  • How can I build enduring relationships and turn strangers into lifetime customers?
  • It all comes down to your overall plan. An effective social media strategy is all about the big picture. What needs to be accomplished, and why. Once the strategy is in place, we’ll help you move on to the tactics – the where, when, and how – that will implement your strategy.

Your website is the most critical part of your social media strategy. If it isn’t ready to convert browsers into customers, with well-written, easy-to-navigate, attractive pages that are optimized so the search engines can help potential customers find you, then that should be addressed before you invest heavily in a social media campaign. (Got questions about what makes a website “social media ready”? Talk to me today.)

Selecting Your Social Media Targets

Whether you’re active in social media or not, you already have a presence there. Customers, employees, suppliers, vendors, and even competitors are already talking about you on social media sites like Facebook, Yelp, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, and Google+.

Does your business need to be on all of these social media platforms? Maybe – maybe not. It depends on the demographics of your audience. One of the things that makes P.K. Williams Web Design  different from other agencies is that I don’t show up at the first meeting with a pre-packaged plan to sell to a new client. I will  listen to you first, then and develop recommendations for your company that will help you achieve your specific goals, solve the most pressing problems, and stay within your budget. I don’t believe in one-size fits all social media marketing – and neither should you.  My method is personal.

In fact, 49% of web users will make a purchase this month based on recommendations they received through a social media site.

Evaluate your Social Return on Investment (SROI). Evaluate SROI as a tool for measuring a much broader concept of value. SROI incorporates social, environmental, and economic costs and benefits into decision making and helps you readjust your strategy and tactics to meet your goals.

Measuring SROI

Counting the numbers is the easy part. Website visitors, blog links, Twitter mentions, Facebook fans and LinkedIn and Google+ connections are all numbers worth measuring.

Numbers, however, tell only half of the story. There’s also the question of sentiment – what percentage of the comments about your brand are positive instead of negative? Is your social media marketing effort pushing that sentiment needle in a positive direction?

Your SROI – social return on investment – has to go a step further, and connect the results to your bottom line. We’ve been helping companies do that for years, and we’d love the chance to show you how to do it, too.

Analytics will tell you how many visitors came to your website from Facebook, Twitter, and LinkedIn. They will also reveal how many people are engaging, buying, and more. Using analytics to constantly adapt our strategies, we are able to deliver our clients the best bang for their buck.

Ready to chat social media marketing with me? I look forward to it!  Call me today at (602)633-5354 to discuss your Social Media Marketing needs.


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